Inside Machinima’s turnaround plan

Posted: January 15, 2015 in opera
Tags: , , , , , , ,

Inside Machinima’s turnaround plan.

 

Digital video networks are hot. So why is this YouTube darling the last one standing?

Machinima, a network of gaming video channels, is in an awkward position. It was one of the first big YouTube networks to make headlines, quickly growing to 300 million subscribers and raising almost $50 million in venture backing (including from Google, YouTube’s parent company), valuing it at nearly $200 million in 2012. It remains among YouTube’s top five networks.

Before this year, YouTube networks weren’t a hot investment. “Last year you couldn’t get this category on fire if a nuclear missile hit,” says Machinima CEO Chad Gutstein.

 

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