Facebook’s auto-play ads: Why they could be very bad news for the media.

Posted: July 16, 2015 in opera

A few years ago, the game changed. This time it was social media rewriting the rules, with more and more people getting their news and entertainment from their Twitter, Pinterest, and Facebook feeds. By last year, Facebook had solidified itself as the second-largest driver of traffic (i.e., people) to publishers’ websites, behind only Google. And in many ways it was more disruptive.

Whereas Google’s rankings largely mirrored existing hierarchies of stature among websites, Facebook could make just about anything go viral if it plucked the right neurons. The social network’s algorithms

Facebook’s auto-play ads: Why they could be very bad news for the media..

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